CAROLINA PANTHERS
2024 SEason KICKOFF VIDEO
THE CHALLENGE:
Ahead of the 2024 season, the Carolina Panthers needed a set of videos that reinforced their identity as the team of the Carolinas while honoring the legacy they have built.
THE SOLUTION:
Crafted two videos (one unreleased) that leaned into the Panthers' identity, carving out their legacy, pushing past doubt, and setting the tone for the new season.
*Some activations pictured are just concept
Designers: Lucas Harmon, Seth McCachern
Copywriters: John Stone, Duncan Heredia
Associate Creative Director: Kenny Duncan
Senior Art Director: Anna Rissanen
CCO: Chad Brophy
Agency Credit: Tattoo Projects
2025 SEason Campaign
THE CHALLENGE:
Ahead of the 2024 season, the Carolina Panthers needed a set of videos that reinforced their identity as the team of the Carolinas while honoring the legacy they have built.
THE SOLUTION:
Crafted two videos (one unreleased) that leaned into the Panthers' identity, carving out their legacy, pushing past doubt, and setting the tone for the new season.
*Some activations pictured are just concept
Designers: Lucas Harmon, Seth McCachern
Copywriters: John Stone, Duncan Heredia
Associate Creative Director: Kenny Duncan
Senior Art Director: Anna Rissanen
CCO: Chad Brophy
Agency Credit: Tattoo Projects
2024 KICKOFF VIDEO
THE CHALLENGE:
Ahead of the 2024 season, the Carolina Panthers needed a set of videos that reinforced their identity as the team of the Carolinas while honoring the legacy they have built.
THE SOLUTION:
Crafted two videos (one unreleased) that leaned into the Panthers' identity, carving out their legacy, pushing past doubt, and setting the tone for the new season.
*Some activations pictured are just concept
Designers: Lucas Harmon, Seth McCachern
Copywriters: John Stone, Duncan Heredia
Associate Creative Director: Kenny Duncan
Senior Art Director: Anna Rissanen
CCO: Chad Brophy
Agency Credit: Tattoo Projects
2025 SEason Campaign
THE CHALLENGE:
With the 2025 season approaching, the Carolina Panthers needed a campaign that would generate energy, rally fans, and convert excitement into ticket sales — all while driving home the new lair identity and enforcing that the Panthers are the team of the Carolinas.
THE SOLUTION:
A campaign that taps into truths rooted in Carolina culture while leaning into the aggression of the Panther establishing that the Bank of America Stadium (and anywhere Panthers fans gather) as "The Lair",
and rallying fans to secure tickets for 2025.
*Some activations pictured are just concept
Designers: Lucas Harmon, Seth McCachern
Copywriters: John Stone, Duncan Heredia
Associate Creative Director: Kenny Duncan
CCO: Chad Brophy
Agency Credit: Tattoo Projects
2024 SEason KICKOFF VIDEO
THE CHALLENGE:
Ahead of the 2024 season, the Carolina Panthers needed a set of videos that reinforced their identity as the team of the Carolinas while honoring the legacy they have built.
THE SOLUTION:
Crafted two videos (one unreleased) that leaned into the Panthers' identity, carving out their legacy, pushing past doubt, and setting the tone for the new season.
*Some activations pictured are just concept
Designers: Lucas Harmon, Seth McCachern
Copywriters: John Stone, Duncan Heredia
Associate Creative Director: Kenny Duncan
Senior Art Director: Anna Rissanen
CCO: Chad Brophy
Agency Credit: Tattoo Projects
2025 SEason Campaign
THE CHALLENGE:
Ahead of the 2024 season, the Carolina Panthers needed a set of videos that reinforced their identity as the team of the Carolinas while honoring the legacy they have built.
THE SOLUTION:
Crafted two videos (one unreleased) that leaned into the Panthers' identity, carving out their legacy, pushing past doubt, and setting the tone for the new season.
*Some activations pictured are just concept
Designers: Lucas Harmon, Seth McCachern
Copywriters: John Stone, Duncan Heredia
Associate Creative Director: Kenny Duncan
Senior Art Director: Anna Rissanen
CCO: Chad Brophy
Agency Credit: Tattoo Projects
2024 KICKOFF VIDEO
THE CHALLENGE:
Ahead of the 2024 season, the Carolina Panthers needed a set of videos that reinforced their identity as the team of the Carolinas while honoring the legacy they have built.
THE SOLUTION:
Crafted two videos (one unreleased) that leaned into the Panthers' identity, carving out their legacy, pushing past doubt, and setting the tone for the new season.
*Some activations pictured are just concept
Designers: Lucas Harmon, Seth McCachern
Copywriters: John Stone, Duncan Heredia
Associate Creative Director: Kenny Duncan
Senior Art Director: Anna Rissanen
CCO: Chad Brophy
Agency Credit: Tattoo Projects
2025 SEason Campaign
THE CHALLENGE:
With the 2025 season approaching, the Carolina Panthers needed a campaign that would generate energy, rally fans, and convert excitement into ticket sales — all while driving home the new lair identity and enforcing that the Panthers are the team of the Carolinas.
THE SOLUTION:
A campaign that taps into truths rooted in Carolina culture while leaning into the aggression of the Panther establishing that the Bank of America Stadium (and anywhere Panthers fans gather) as "The Lair",
and rallying fans to secure tickets for 2025.
*Some activations pictured are just concept
Designers: Lucas Harmon, Seth McCachern
Copywriters: John Stone, Duncan Heredia
Associate Creative Director: Kenny Duncan
CCO: Chad Brophy
Agency Credit: Tattoo Projects
We even leveraged their brand partnership with Bojangles to invade their ad space driving awareness for both brands.
Additionally we had the opportunity to create some logo concepts for Café con Canales, a new coffee-inspired interview series featuring Dave Canales and Latino-run shops throughout Charlotte.
2023 EMBEDDED
DESIGNER POSITION
THE CHALLENGE:
With the upcoming NFL season starting, the Carolina Panthers needed to give their season ticket holders a reason
to keep coming to games.
THE SOLUTION:
Lend my talents to the team as an embedded designer on a 3-month contract to take on quick sprint projects ranging from digital and OOH to logo design and print. Each week I devoted three days to the Panthers and two days to the agency,
*Some activations pictured are just concept
Designer: Lucas Harmon
Marketing Manager: Jaclyn Urda
Director of Marketing: Kalen Karahalios
Art Director: Christopher Bazata, Anna Rissanen
Copywriters: John Stone, Duncan Heredia
Executive Director, Video Content: William Boyér
Associate Creative Director: Kenny Duncan
CCO: Chad Brophy
Agency Credit: Tattoo Projects
Additionally we had the opportunity to create some logo concepts for Café con Canales, a new coffee-inspired interview series featuring Dave Canales and Latino-run shops throughout Charlotte.
Additionally we had the opportunity to create some logo concepts for Café con Canales, a new coffee-inspired interview series featuring Dave Canales and Latino-run shops throughout Charlotte.
2023 EMBEDDED
DESIGNER POSITION
THE CHALLENGE:
With the 2024 NFL season starting, the Carolina Panthers needed to give their season ticket holders a reason to keep coming to games.
THE SOLUTION:
Lend my talents to the team as an embedded designer on a 3-month contract to take on quick sprint projects ranging from digital and OOH to logo design and print.
*Some activations pictured are just concept
Designer: Lucas Harmon
Marketing Manager: Jaclyn Urda
Director of Marketing: Kalen Karahalios
Art Director: Christopher Bazata, Anna Rissanen
Copywriters: John Stone, Duncan Heredia
Executive Director, Video Content: William Boyér
Creative Directors: Chad Brophy, Kenny Duncan
Agency Credit: Tattoo Projects
I also had the opportunity to work on some designs for their 30 year season Logo during my embedded position.
I also had the opportunity to work on some designs for their 30 year season Logo during my embedded position.
