DELTA THC SELZTERS
DELTA THC SELTZERS
2025 HALLOWEEN CAMPAIGN
THE CHALLENGE:
Concept and develop a Halloween campaign for Delta that leans into their brand and positions them to "own" the holiday.
THE SOLUTION:
Tap into the excitement of the season, lean into authentic Halloweekend insights, and position Delta as "The Unofficial Beverage of Adult Halloween."
Designers: Lucas Harmon, Seth McCachern
Copywriters: Duncan Heredia, John Stone
Social Media Specialist: Taylor Murdock
VP of Social: Kayla Zarecky
Production: Unify Visual Marketing
Creative Directors: Kenny Duncan, Chris Bazata
CCO: Chad Brophy
Agency Credit: Tattoo Projects
DELTA THC SELZTER
SOCIAL MEDIA
THE CHALLENGE:
How do we make social feel just as big and creative as the campaign work — even with quicker timelines, constant output, and the pressure to stay relevant every day?
THE SOLUTION:
We ran ongoing content capture sessions — both in-office and on-location — working with multiple teams to generate material we could bring in-house, refine, and quickly turn into cohesive, high-quality social executions.
Designers: Lucas Harmon, Seth McCachern
Copywriters: Duncan Heredia,
Social Media Specialist: Taylor Murdock
VP of Social: Kayla Zarecky
Production: Unify Visual Marketing
Creative Directors: Kenny Duncan, Chris Bazata
CCO: Chad Brophy
Agency Credit: Tattoo Projects
2025 HALLOWEEN CAMPAIGN
THE CHALLENGE:
Concept and develop a Halloween campaign for Delta that leans into their brand and positions them to "own" the holiday.
THE SOLUTION:
Concepted and developed a playful Halloweekend campaign that taps into the excitement of the season — bringing Delta into costumes, parties, and spooky-fun scenarios to make the brand the unofficial beverage of Halloween.
Designers: Lucas Harmon, Seth Mccachern
Copywriters: Duncan Heredia, John Stone
Social Media Specialist: Taylor Murdock
VP of Social: Kayla Zarecky
Production:: Unify Visual Marketing
Creative Directors: Kenny Duncan, Chris Bazata
CCO: Chad Brophy
Agency Credit: Tattoo Projects
DELTA THC SELZTER
SOCIAL MEDIA
THE CHALLENGE:
How do we make social feel just as big and creative as the campaign work — even with quicker timelines, constant output, and the pressure to stay relevant every day?
THE SOLUTION:
We ran ongoing content capture sessions — both in-office and on-location — working with multiple teams to generate material we could bring in-house, refine, and quickly turn into cohesive, aesthetic, high-quality social executions.
Designers: Lucas Harmon, Seth Mccachern
Copywriters: Duncan Heredia,
Social Media Specialist: Taylor Murdock
VP of Social: Kayla Zarecky
Production: Unify Visual Marketing
Creative Directors: Chad Brophy, Kenny Duncan, Chris Bazata
Agency Credit: Tattoo Projects