ECHOPARK
ECHO PARK
THE CHALLENGE:
EchoPark was launching their largest sales event of all time. The event was a part of a larger partnership with EchoPark Speedway and was promoted alongside NASCAR events for maximum awareness. They asked us to brand and promote the sale in a way that appealed to their NASCAR audience and built hype around the event.
THE SOLUTION:
We brought every customer to Victory Lane with the Green Flag Sales Event. We named and branded the event. Then, the team wrote and produced a TV spot featuring NASCAR legends, Michael Waltrip, Kyle Petty and Ross Chastain to promote the largest used car sales event of all time.
Art Director/Designer: Lucas Harmon
Copywriters: John Stone
Director/DP: Hudson Hower
Production: Unify Visual Marketing
Associate Creative Director: Kenny Duncan
CCO: Chad Brophy
Agency Credit: Tattoo Projects
GREEN FLAG SALES EVENT
GREEN FLAG SALES EVENT
THE CHALLENGE:
EchoPark was launching their largest sales event of all time. The event was a part of a larger partnership with EchoPark Speedway and was promoted alongside NASCAR events for maximum awareness. They asked us to brand and promote the sale in a way that appealed to their NASCAR audience and built hype around the event.
THE SOLUTION:
We brought every customer to Victory Lane with the Green Flag Sales Event. We named and branded the event. Then, the team wrote and produced a TV spot featuring NASCAR legends, Michael Waltrip, Kyle Petty and Ross Chastain to promote the largest used car sales event of all time.
Art Director/Designer: Lucas Harmon
Copywriters: John Stone
Director/DP: Hudson Hower
Production: Unify Visual Marketing
Associate Creative Director: Kenny Duncan
CCO: Chad Brophy
Agency Credit: Tattoo Projects
THE CHALLENGE:
EchoPark was launching their largest sales event of all time. The event was a part of a larger partnership with EchoPark Speedway and was promoted alongside NASCAR events for maximum awareness. They asked us to brand and promote the sale in a way that appealed to their NASCAR audience and built hype around the event.
THE SOLUTION:
We brought every customer to Victory Lane with the Green Flag Sales Event. We named and branded the event. Then, the team wrote and produced a TV spot featuring NASCAR legends, Michael Waltrip, Kyle Petty and Ross Chastain to promote the largest used car sales event of all time.
Art Director/Designer: Lucas Harmon
Copywriters: John Stone
Director/DP: Hudson Hower
Production: Unify Visual Marketing
Associate Creative Director: Kenny Duncan
CCO: Chad Brophy
Agency Credit: Tattoo Projects
GREEN FLAG SALES EVENT
2025 Video campaign
THE CHALLENGE:
EchoPark's used car inventory was running low. They needed to buy more cars from customers. They were also about to launch a sweepstakes to give away Michael Waltrip's truck & trailer to one lucky race fan. EchoPark needed to promote two separate messages as well as the Green Flag Sales Event. And they needed to do so with a one-day shoot featuring world class talent, Michael Waltrip, Kyle Petty, and Ross Chastain.
THE SOLUTION:
Concept, write, and produce a series of sitcom-inspired video spots that leveraged the stars' personalities and relationships to communicate each of the three needed messages. The tricky part? Making sure we could shoot it all in one day.
Art Director/Designer: Lucas Harmon
Copywriters: John Stone
Director/DP: Hudson Hower
Production: Unify Visual Marketing
Associate Creative Director: Kenny Duncan
CCO: Chad Brophy
Agency Credit: Tattoo Projects
2025 Video campaign
THE CHALLENGE:
EchoPark's used car inventory was running low. They needed to buy more cars from customers. They were also about to launch a sweepstakes to give away Michael Waltrip's truck & trailer to one lucky race fan. EchoPark needed to promote two separate messages as well as the Green Flag Sales Event. And they needed to do so with a one-day shoot featuring world class talent, Michael Waltrip, Kyle Petty, and Ross Chastain.
THE SOLUTION:
Concept, write, and produce a series of sitcom-inspired video spots that leveraged the stars' personalities and relationships to communicate each of the three needed messages. The tricky part? Making sure we could shoot it all in one day.
Art Director/Designer: Lucas Harmon
Copywriters: John Stone
Director/DP: Hudson Hower
Production: Unify Visual Marketing
Associate Creative Director: Kenny Duncan
CCO: Chad Brophy
Agency Credit: Tattoo Projects
THE CHALLENGE:
EchoPark's used car inventory was running low. They needed to buy more cars from customers. They were also about to launch a sweepstakes to give away Michael Waltrip's truck & trailer to one lucky race fan. EchoPark needed to promote two separate messages as well as the Green Flag Sales Event. And they needed to do so with a one-day shoot featuring world class talent, Michael Waltrip, Kyle Petty, and Ross Chastain.
THE SOLUTION:
Concept, write, and produce a series of sitcom-inspired video spots that leveraged the stars' personalities and relationships to communicate each of the three needed messages. The tricky part? Making sure we could shoot it all in one day.
Art Director/Designer: Lucas Harmon
Copywriters: John Stone
Director/DP: Hudson Hower
Production: Unify Visual Marketing
Associate Creative Director: Kenny Duncan
CCO: Chad Brophy
Agency Credit: Tattoo Projects
2025 Video campaign
