i-77 Express
I-77 Express
TRANSPONDER CAMPAIGNs
THE CHALLENGE:
Develop a campaign to boost awareness and sales of NC Quick Pass Transponders.
THE SOLUTION:
Create a video game-themed campaign that highlights how upgrading to NC Quick Pass can "level up" your commute with faster, more convenient I-77 Express Lane.
Graphic Designers: Lucas Harmon, Benjamin Johnson
Copywriter: John Stone
Associate Creative Director: Chris Bazata
Agency Credit: Tattoo Projects
CCO: Chad Brophy
I-77 Express
Transponder CampaignS
THE CHALLENGE:
Develop a campaign to boost awareness and sales of NC Quick Pass Transponders.
THE SOLUTION:
Create a video game-themed campaign that highlights how upgrading to NC Quick Pass can "level up" your commute with faster, more convenient I-77 Express Lane.
Graphic Designers: Lucas Harmon, Benjamin Johnson
Copywriter: John Stone
Associate Creative Director: Chris Bazata
Agency Credit: Tattoo Projects
CCO: Chad Brophy
TRANSPONDER CAMPAIGNS
THE CHALLENGE:
Develop a campaign to boost awareness and sales of NC Quick Pass Transponders.
THE SOLUTION:
Create a video game-themed campaign that highlights how upgrading to NC Quick Pass can "level up" your commute with faster, more convenient I-77 Express Lane.
Graphic Designers: Lucas Harmon, Benjamin Johnson
Copywriter: John Stone
Associate Creative Director: Chris Bazata
Agency Credit: Tattoo Projects
CCO: Chad Brophy
TRANSPONDER CAMPAIGNs
THE CHALLENGE:
Develop a campaign to boost awareness and sales of NC Quick Pass Transponders.
THE SOLUTION:
Create a video game-themed campaign that highlights how upgrading to NC Quick Pass can "level up" your commute with faster, more convenient I-77 Express Lane.
Graphic Designers: Lucas Harmon, Benjamin Johnson
Copywriter: John Stone
Associate Creative Director: Chris Bazata
Agency Credit: Tattoo Projects
CCO: Chad Brophy
I-77 Express
Transponder CampaignS
THE CHALLENGE:
Develop a campaign to boost awareness and sales of NC Quick Pass Transponders.
THE SOLUTION:
Create a video game-themed campaign that highlights how upgrading to NC Quick Pass can "level up" your commute with faster, more convenient I-77 Express Lane.
Graphic Designers: Lucas Harmon, Benjamin Johnson
Copywriter: John Stone
Associate Creative Director: Chris Bazata
Agency Credit: Tattoo Projects
CCO: Chad Brophy
TRANSPONDER CAMPAIGNS
THE CHALLENGE:
Develop a campaign to boost awareness and sales of NC Quick Pass Transponders.
THE SOLUTION:
Create a video game-themed campaign that highlights how upgrading to NC Quick Pass can "level up" your commute with faster, more convenient I-77 Express Lane.
Graphic Designers: Lucas Harmon, Benjamin Johnson
Copywriter: John Stone
Associate Creative Director: Chris Bazata
Agency Credit: Tattoo Projects
CCO: Chad Brophy
We also tried a few other visual styles for the car animation as well.
We also tried a few other visual styles for the car animation as well