i-77 Express
I-77 Express
2026 TRANSPONDER CAMPAIGN
THE CHALLENGE:
I-77 came to us with a simple insight: drivers are already using the Express Lanes. They just don’t realize they’re overpaying because they haven’t set up NC Quick Pass. We needed to show that the better option isn’t a different drive. It’s the same one, set up correctly.
THE SOLUTION:
We positioned NC Quick Pass as the difference between overpaying and not. Same road. Same route. Just a lower cost. No new habits. No new routes. Just paying what you should have been all along.
Graphic Designers: Lucas Harmon, Ximena Alvarado
Copywriter: John Stone
Associate Creative Director: Chris Bazata
Agency Credit: Tattoo Projects
CCO: Chad Brophy
FOUNDATIONAL SOCIAL
THE CHALLENGE:
I-77 Express had content, but it wasn’t building anything. No consistency. No momentum. Nothing people wanted to come back to. We needed to turn social into something that actually drives engagement.
THE SOLUTION:
We introduced trending content, templated traffic reports, and community-focused posts. In six months, views jumped 2,211%, reach grew 1,609%, and comments surged 2,450%. Turning passive scrolling into real engagement.
Designers: Lucas Harmon, Nima Ayagh
Copywriters: John Stone
Social Media Specialist: Taylor Murdock
VP of Social: Kayla Zarecky
Associate Creative Director: Chris Bazata
CCO: Chad Brophy
Agency Credit: Tattoo Projects
2026 TRANSPONDER CAMPAIGN
THE CHALLENGE:
I-77 came to us with a simple insight: drivers didn’t realize they could be saving up to half on tolls. They just don’t realize they’re overpaying because they haven’t set up NC Quick Pass. We needed to show them that they could save money on their regular route simply by setting up NC Quick Pass account.
THE SOLUTION:
We positioned NC Quick Pass as the difference between overpaying and saving big. Same road. Same route. Just a lower cost.
Designers: Lucas Harmon, Ximena Alvarado
Copywriter: John Stone
Associate Creative Director: Chris Bazata
Agency Credit: Tattoo Projects
CCO: Chad Brophy
FOUNDATIONAL SOCIAL
THE CHALLENGE:
I-77 Express had content, but it wasn’t building anything. No consistency. No momentum. Nothing people wanted to come back to. We needed to turn social into something that actually drives engagement.
THE SOLUTION:
We introduced trending content, templated traffic reports, and community-focused posts. In six months, views jumped 2,211%, reach grew 1,609%, and comments surged 2,450%. Turning passive scrolling into real engagement.
Designers: Lucas Harmon, Nima Ayagh
Copywriters: John Stone
Social Media Specialist: Taylor Murdock
VP of Social: Kayla Zarecky
Associate Creative Director: Chris Bazata
CCO: Chad Brophy
Agency Credit: Tattoo Projects