JORDAN X RACK ROOM
TEASER VIDEO SPOTS
THE CHALLENGE:
Rack Room Shoes, a footwear retailer that’s been around since the original Air Jordan launch in 1985, was preparing to announce its return to stores with a campaign spanning social, web, and in-store collateral.
THE SOLUTION:
Plan, art direct, and execute a quick-turn campaign on an accelerated two week timeline, proving our ability to pivot fast and turn inconveniences into opportunities.
Art Directors/Designers: Lucas Harmon, Nima Ayagh
Copywriters: John Stone, Duncan Heredia
Creative Director: Kenny Duncan
Director: Hudson Hower
Production: Unify Visual Production
CCO: Chad Brophy
Agency Credit: Tattoo Projects
THE CHALLENGE:
Rack Room Shoes, a footwear retailer that’s been around since the original Air Jordan era, was preparing to announce its return to stores with a campaign spanning social, web, and in-store collateral.
THE SOLUTION:
Plan, art direct, and execute a quick-turn campaign on an almost impossible timeline, proving our ability to pivot fast and turn inconveniences into opportunities.
Art Directors/Designers: Lucas Harmon, Nima Ayagh
Copywriters: John Stone, Duncan Heredia
Creative Director: Kenny Duncan
Lead Photographer & Digital Artist: Paul Skinner
CCO: Chad Brophy
Agency Credit: Tattoo Projects
TEASER VIDEO SPOTS
JORDAN X RACK ROOM
THE CHALLENGE:
It’s Christmas break. You only have one shoe per pair. The wardrobe won’t arrive for two days. And the North Carolina winter scenery? Not exactly what you picture in a Nike campaign. So what do you do?
THE SOLUTION:
So we got creative. Really creative. Mismatched jackets were color-corrected. Shoes were rebuilt. Backgrounds were reshaped. When the conditions weren’t right, we built our own. I played the role of art director, photo retoucher, & designer.
Art Directors/Designers: Lucas Harmon, Nima Ayagh
Lead Photographer & Digital Artist: Paul Skinner
Copywriters: John Stone, Duncan Heredia
Creative Director: Kenny Duncan
CCO: Chad Brophy
Agency Credit: Tattoo Projects
Photography & IN-STORE SIGNAGE
Photography & IN-STORE SIGNAGE
THE CHALLENGE:
It’s Christmas break. You only have one shoe per pair. The wardrobe won’t arrive for two days. And the North Carolina winter scenery? Not exactly what you picture in a Nike campaign. So what do you do?
THE SOLUTION:
We got creative. Really creative. Mismatched jackets were color-corrected. Shoes were rebuilt. Backgrounds were reshaped. When the conditions weren’t right, we built our own. I played the role of art director, photo retoucher, & designer.
Art Directors/Designers: Lucas Harmon, Nima Ayagh
Lead Photographer & Digital Artist: Paul Skinner
Copywriters: John Stone, Duncan Heredia
Creative Director: Kenny Duncan
CCO: Chad Brophy
Agency Credit: Tattoo Projects
BEHIND THE SCENES
THE CHALLENGE:
Rack Room Shoes, a footwear retailer that’s been around since the original Air Jordan era, was preparing to announce its return to stores with a campaign spanning social, web, and in-store collateral.
THE SOLUTION:
Plan, art direct, and execute a quick-turn campaign on an almost impossible timeline, proving our ability to pivot fast and turn inconveniences into opportunities.
Art Directors/Designers: Lucas Harmon, Nima Ayagh
Copywriters: John Stone, Duncan Heredia
Creative Director: Kenny Duncan
Director: Hudson Hower
Production: Unify Visual Production
CCO: Chad Brophy
Agency Credit: Tattoo Projects
THE CHALLENGE:
It’s Christmas break. You only have one shoe per pair. The wardrobe won’t arrive for two days. And the North Carolina winter scenery? Not exactly what you picture in a Nike campaign. So what do you do?
THE SOLUTION:
We got creative. Really creative. Mismatched jackets were color-corrected. Shoes were rebuilt. Backgrounds were reshaped. When the conditions weren’t right, we built our own. I played the role of art director, photo retoucher, & designer.
Photography & IN-STORE SIGNAGE
TEASER VIDEO SPOTS
Behind The Scenes
BEHIND THE SCENES