RAIN-X
RAIN-X
AUTOZONE VACATION GIVEAWAY
THE CHALLENGE:
Rain-X needed to brand and promote a vacation giveaway in partnership with Autozone while educating consumers about the advanced features of its Platinum Premium Washer Fluid and Quantum Elite Wiper Blades.
THE SOLUTION:
"Destination: Precipitation" a glass house vacation giveaway with an integrated campaign that highlights Rain-X’s patented water-repelling technology, emphasizing its extended durability and premium performance.
*Some activations pictured are just concept
Designer: Lucas Harmon
Copywriter: John Stone
Associate Creative Director: Kenny Duncan
CCO: Chad Brophy
Agency Credit: Tattoo Projects
AUTOZONE VACATION GIVEAWAY
THE CHALLENGE:
Rain-X needed to brand and promote a vacation giveaway in partnership with Autozone while educating consumers about the advanced features of its Platinum Premium Washer Fluid and Quantum Elite Wiper Blades.
THE SOLUTION:
"Destination: Precipitation" a glass house vacation giveaway with an integrated campaign that highlights Rain-X’s patented water-repelling technology, emphasizing its extended durability and premium performance.
*Some activations pictured are just concept
Designer: Lucas Harmon
Copywriter: John Stone
Associate Creative Director: Kenny Duncan
CCO: Chad Brophy
Agency Credit: Tattoo Projects
Additionally, we developed alternative concept directions centered on a visual solution that places a protective “bubble” around AutoZone locations, reinforcing the store-exclusive availability of the products while visually communicating their strength and performance.
We also explored alternate concepts built around a protective “bubble” surrounding AutoZone locations, highlighting store-exclusive availability while signaling product strength and performance.
AUTOZONE VACATION GIVEAWAY
THE CHALLENGE:
Rain-X needed to brand and promote a vacation giveaway in partnership with Autozone while educating consumers about the advanced features of its Platinum Premium Washer Fluid and Quantum Elite Wiper Blades.
THE SOLUTION:
"Destination: Precipitation" a glass house vacation giveaway with an integrated campaign that highlights Rain-X’s patented water-repelling technology, emphasizing its extended durability and premium performance.
*Some activations pictured are just concept
Designer: Lucas Harmon
Copywriter: John Stone
Associate Creative Director: Kenny Duncan
CCO: Chad Brophy
Agency Credit: Tattoo Projects
Additionally, we developed alternative concept directions centered on a visual solution that places a protective “bubble” around AutoZone locations, reinforcing the store-exclusive availability of the products while visually communicating their strength and performance.