THE CHALLENGE:
Rain-X needed to brand and promote a vacation giveaway in partnership with Autozone while educating consumers about the advanced features of its Platinum Premium Washer Fluid and Quantum Elite Wiper Blades.

THE SOLUTION:
"Destination: Precipitation" a glass house vacation giveaway with an integrated campaign that highlights Rain-X’s patented water-repelling technology, emphasizing its extended durability and premium performance.

*Some activations pictured are just concept

Designer: Lucas Harmon
Copywriter: John Stone
Associate Creative Director: Kenny Duncan
CCO: Chad Brophy
Agency Credit: Tattoo Projects