SPEEDWAY
MOTOR SPORTS
SPEEDWAY MOTORSPORTS
Las vegas motor speedway
THE CHALLENGE:
Raise ticket sales for the South Point 400 by concepting and producing a 360° campaign that promotes engagement and drives conversion.
THE SOLUTION:
Define Las Vegas Motor Speedway as the most action packed destination in the city. Bright lights, bold graphics, and Vegas-inspired messaging grab the attention of the consumer and let them know where to find the fastest adrenaline rush in the desert.
Graphic Designers: Lucas Harmon, Seth McCachern
Copywriter: John Stone
Associate Creative Director: Kenny Duncan
CCO: Chad Brophy
Agency Credit: Tattoo Projects
ATLANTA MOTOR
SPEEDWAY
THE CHALLENGE:
Create a 360 campaign for the Ambetter Health 400 at Atlanta Motor Speedway that boosts engagement and brand awareness while clearly showing what makes this track unique.
THE SOLUTION:
Position Atlanta Motor Speedway as the most action-packed racing experience in the country. Use bold visuals, energetic pacing, and clear messaging that highlights the thrill, the speed, and the all-eyes-on-the-action view that fans can only get here.
Graphic Designers: Lucas Harmon, Seth McCachern
Copywriter: John Stone
Associate Creative Directors: Kenny Duncan
CCO: Chad Brophy
Agency Credit: Tattoo Projects
THE CHALLENGE:
Concept and develop a comprehensive 360° campaign for the Ambetter Health 400 in February 2025 aimed at increasing engagement and enhancing brand awareness within the Core NASCAR Fan demographic.
THE SOLUTION:
Define Las Vegas Motor Speedway as the most action packed destination in the city. Bright lights, bold graphics, and Vegas-inspired messaging grab the attention of the consumer and let them know where to find the fastest adrenaline rush in the desert.
Graphic Designers: Lucas Harmon, Seth McCachern
Copywriter: John Stone
Creative Directors: Kenny Duncan
CCO: Chad Brophy
Agency Credit: Tattoo Projects
KARTING FOR A CAUSE LOGO
THE CHALLENGE:
Speedway Children’s Charities needed a fresh spin on their Karting for a Cause event logo that keeps core elements alive while working in this year’s sponsors, Clarke Power Services and Tattoo Projects.
THE SOLUTION:
Create a new mark that seamlessly integrates sponsor names without losing the hype, heart, or momentum that makes the event what it is.
Graphic Designers: Lucas Harmon
Associate Creative Directors: Kenny Duncan
CCO: Chad Brophy
Agency Credit: Tattoo Projects
Las vegas motor speedway
THE CHALLENGE:
Raise ticket sales for the South Point 400 by concepting and producing a 360° campaign that promotes engagement and drives conversion.
THE SOLUTION:
Define Las Vegas Motor Speedway as the most action packed destination in the city. Bright lights, bold graphics, and Vegas-inspired messaging grab the attention of the consumer and let them know where to find the fastest adrenaline rush in the desert.
Graphic Designers: Lucas Harmon, Seth McCachern
Copywriter: John Stone
Associate Creative Director: Kenny Duncan
CCO: Chad Brophy
Agency Credit: Tattoo Projects
ATLANTA MOTOR
SPEEDWAY
THE CHALLENGE:
Create a 360 campaign for the Ambetter Health 400 at Atlanta Motor Speedway that boosts engagement and brand awareness while clearly showing what makes this track unique.
THE SOLUTION:
Position Atlanta Motor Speedway as the most action-packed racing experience in the country. Use bold visuals, energetic pacing, and clear messaging that highlights the thrill, the speed, and the all-eyes-on-the-action view that fans can only get here.
Graphic Designers: Lucas Harmon, Seth McCachern
Copywriter: John Stone
Associate Creative Directors: Kenny Duncan
CCO: Chad Brophy
Agency Credit: Tattoo Projects
KARTING FOR A CAUSE LOGO
THE CHALLENGE:
Speedway Children’s Charities needed a fresh spin on their Karting for a Cause event logo that keeps core elements alive while working in this year’s sponsors, Clarke Power Services and Tattoo Projects.
THE SOLUTION:
Create a new mark that seamlessly integrates sponsor names without losing the hype, heart, or momentum that makes the event what it is.
Graphic Designers: Lucas Harmon
Associate Creative Directors: Kenny Duncan
CCO: Chad Brophy
Agency Credit: Tattoo Projects