SPEEDWAY
MOTOR SPORTS
SPEEDWAY
MOTORSPORTS
Las vegas motor speedway
THE CHALLENGE:
Raise ticket sales for the South Point 400 by concepting and producing a 360° campaign that promotes engagement and drives conversion.
THE SOLUTION:
Define Las Vegas Motor Speedway as the most action packed destination in the city. Bright lights, bold graphics, and Vegas-inspired messaging grab the attention of the consumer and let them know where to find the fastest adrenaline rush in the desert.
Graphic Designers: Lucas Harmon, Seth McCachern
Copywriter: John Stone
Associate Creative Director: Kenny Duncan
CCO: Chad Brophy
Agency Credit: Tattoo Projects
ATLANTA MOTOR
SPEEDWAY
THE CHALLENGE:
Create a 360 campaign for the Ambetter Health 400 at Atlanta Motor Speedway that boosts engagement and brand awareness while clearly showing what makes this track unique.
THE SOLUTION:
Position Atlanta Motor Speedway as the most action-packed racing experience in the country. Use bold visuals, energetic pacing, and clear messaging that highlights the thrill, the speed, and the all-eyes-on-the-action view that fans can only get here.
Graphic Designers: Lucas Harmon, Seth McCachern
Copywriter: John Stone
Associate Creative Director: Kenny Duncan
CCO: Chad Brophy
Agency Credit: Tattoo Projects
THE CHALLENGE:
Concept and develop a comprehensive 360° campaign for the Ambetter Health 400 in February 2025 aimed at increasing engagement and enhancing brand awareness within the Core NASCAR Fan demographic.
THE SOLUTION:
Define Las Vegas Motor Speedway as the most action packed destination in the city. Bright lights, bold graphics, and Vegas-inspired messaging grab the attention of the consumer and let them know where to find the fastest adrenaline rush in the desert.
Graphic Designers: Lucas Harmon, Seth McCachern
Copywriter: John Stone
Creative Director: Kenny Duncan
CCO: Chad Brophy
Agency Credit: Tattoo Projects
KARTING FOR A CAUSE LOGO
THE CHALLENGE:
Speedway Children’s Charities needed a fresh spin on their Karting for a Cause event logo that keeps core elements alive while working in this year’s sponsors, Clarke Power Services and Tattoo Projects.
THE SOLUTION:
Create a new mark that seamlessly integrates sponsor names without losing the hype, heart, or momentum that makes the event what it is.
Graphic Designers: Lucas Harmon
Associate Creative Directors: Kenny Duncan
CCO: Chad Brophy
Agency Credit: Tattoo Projects
KARTING FOR A CAUSE Team Suits
THE CHALLENGE:
A year later, Speedway Children's Charities came back looking to use the logo we created for their annual karting event. As one of the sponsors, we thought if we were going to race again, we might as well show up in style.
THE SOLUTION:
We combined the rebellious, elevated attitude of Tattoo Projects with the aesthetics of professional motorsports to create a custom fire suit, helmet, gloves, and undershirt. The goal was to make sure people remembered Tattoo Projects, whether they saw us flying by on the track or watching us climb into our karts.
Art Director: Lucas Harmon
Designer: Lucas Harmon, Ava Goff
Associate Creative Directors: Kenny Duncan
CCO: Chad Brophy
Agency Credit: Tattoo Projects
Copywriting
Las vegas motor speedway
THE CHALLENGE:
Raise ticket sales for the South Point 400 by concepting and producing a 360° campaign that promotes engagement and drives conversion.
THE SOLUTION:
Define Las Vegas Motor Speedway as the most action packed destination in the city. Bright lights, bold graphics, and Vegas-inspired messaging grab the attention of the consumer and let them know where to find the fastest adrenaline rush in the desert.
Graphic Designers: Lucas Harmon, Seth McCachern
Copywriter: John Stone
Associate Creative Director: Kenny Duncan
CCO: Chad Brophy
Agency Credit: Tattoo Projects
ATLANTA MOTOR
SPEEDWAY
THE CHALLENGE:
Create a 360 campaign for the Ambetter Health 400 at Atlanta Motor Speedway that boosts engagement and brand awareness while clearly showing what makes this track unique.
THE SOLUTION:
Position Atlanta Motor Speedway as the most action-packed racing experience in the country. Use bold visuals, energetic pacing, and clear messaging that highlights the thrill, the speed, and the all-eyes-on-the-action view that fans can only get here.
Graphic Designers: Lucas Harmon, Seth McCachern
Copywriter: John Stone
Associate Creative Directors: Kenny Duncan
CCO: Chad Brophy
Agency Credit: Tattoo Projects
KARTING FOR A CAUSE LOGO
THE CHALLENGE:
Speedway Children’s Charities needed a fresh spin on their Karting for a Cause event logo that keeps core elements alive while working in this year’s sponsors, Clarke Power Services and Tattoo Projects.
THE SOLUTION:
Create a new mark that seamlessly integrates sponsor names without losing the hype, heart, or momentum that makes the event what it is.
Graphic Designers: Lucas Harmon
Associate Creative Directors: Kenny Duncan
CCO: Chad Brophy
Agency Credit: Tattoo Projects
KARTING FOR A CAUSE Team Suits
THE CHALLENGE:
A year later, Speedway Children's Charities came back looking to use the logo we created for their annual karting event. As one of the sponsors, we thought if we were going to race again, we might as well show up in style.
THE SOLUTION:
We combined the rebellious, elevated attitude of Tattoo Projects with the aesthetics of professional motorsports to create a custom fire suit, helmet, gloves, and undershirt. The goal was to make sure people remembered Tattoo Projects, whether they saw us flying by on the track or watching us climb into our karts.
Art Director: Lucas Harmon
Designer: Lucas Harmon, Ava Goff
Associate Creative Directors: Kenny Duncan
CCO: Chad Brophy
Agency Credit: Tattoo Projects
Copywriting